Coca-Cola Japan's Christmas Bottle Labels Turn Into Ribbons & Offer Rewards

Coca-Cola Japan's festive Christmas bottles will feature a label that transforms into a holiday-themed ribbon bow. The labels appear ordinary, but in true DIY fashion, they can easily transform into a bow by peeling off the label and pulling a piece of tape that reveals itself once the label is loose. Coca-Cola hopes the labels provide a sense of wonder or "Odoroki" during the upcoming holiday season.The beverage company will also offer a musical gift along with the new ribbon bottles. Each piec...